They call it SEO; idolized, magnified, and glorified by webmasters, internet marketeers and many bloggers. It becomes the ultimate goal that even a deceptive posts (or link) is done to achieve optimized keywords. Many come forward to declare they are expert on such field, claiming success on such and such keywords. Others just do it for fun, calling themselves enthusiasts, rather than experts or consultants. Many ebooks about SEO are also distributed for free. I even have two of them in my laptop.

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