Chasing Pay Per Click (PPC) Money
If you are a blogger wanting to earn from your site, you must have known by now what is pay per click. It is one way wherein bloggers make money from their sites. Plenty tried without success while a few others have brought cars, houses, and home appliances out from their online earnings. What is really the secret to their success?
Here is what the Wikipedia has to say about it:
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
For a start, let us begin with Google Adsense, the most famous of these PPCs. All you have to do is register once, using your google account. Registering twice is not allowed and would get you banned for life. Banned fellows tried to beat the system by registering their bros, sis, parents, gfs, bfs, and spouses. I don’t know how the big G addresses that.
Now that you have an adsense account, you start displaying ads on your blog. Are you now starting to make money? It depends. If you get a click, well good! If none, then try again. But never try clicking on your own ads, nor ask others to do it. Again, you’ll be banned for life, and your earnings, however legit it is (or was), will be forfeited.
It took me many months before I reached $10. Others did it in 2 months or less. Generally, this is what you have to do when you have PPC ads all around you:
1. Snipe on keywords which you think searchers are looking for
2. Optimize for search engines.
3. Place your ads in strategic locations. (which sometimes annoys the readers)
Other bloggers come to the point of over-optimization, putting links one after another without providing the real thing. So let’s say you are looking for an online streaming of something. The legit ones offer it for a sum of money, while the others are more or less modern pirates, or point to the pirates. Yet the PPC ads that show up appear more credible. So the reader clicks on the ads and whoaah, the site owner earns.
In one forum I browse regularly, someone suggested creating a network that would click each others ads. Wow, desperate, indeed! The more experienced ones said no and warned the wannabes. Though the PPC advertising model is open to abuse through click fraud, Google and other search engines have automated systems in place to guard against abusive clicks.
How about PPC blackmail? Have you encountered someone commenting on your site saying that you should visit theirs and click on their ads or else they’ll click your ads a lot of times to a point that you’ll get banned? I received one. It’s chasing Pay Per Click (PPC) money at its worst.
Luckily, I was able to contact the owner of that blog thru another blogger. I found out that he was a fellow Pinoy. He denied having written the comment, and it seems that the IP addresses he used confirmed his innocence. Sabotage is what he called it and even posted an entry about it.
Chasing PPC money can be fun, yet the obsession without providing real content can pollute the internet, or even lead to desperate attempts of breaking the PPC system. But policing the internet is not our business and it’s up to the PPC companies to safeguard their system.
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Ceblogger is a CPA trapped in his cubicle while his mind wanders outside watching the world, and exploring possibilities his mind conceived.
March 20th, 2009 at 10:10 pm
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March 21st, 2009 at 12:20 am
Some of what you said sounds desperate. In my opinion one should blog for love of the subject and the money will follow. Took me a long time to get that first check from google. And the second check did not come any faster.
March 21st, 2009 at 6:32 am
Ray, 16 months for me to breach my first $100. Twas that long, whereas for payperpost, $500 in 3 months was easy. but checking my blogs’ recent trends, it will be a shorter wait next this time.
March 21st, 2009 at 8:38 am
I hate to tell you this, but your AdSense earnings would probably go up if you restricted the display to searchers only. You get less clicks, but at the full value, not at that 20% value for when casual browsers click.
You also don’t have to worry about click sabotage when each click requires a search. If you want to know how to set up this restriction, just shoot me an email.
It’s what I do on all my blogs and I make well over $100 a month (although I won’t publicly disclose how much).
March 21st, 2009 at 8:44 am
A publisher’s life is hard, is it not. lol. I have heard a lot of more horrific than the one stated above. Good thing, google has this a monitoring anti-fraud capability which punishes such users and also gives chance if ever suspected of click frauds
Anyhoo, cheers for the entry. Great writing.
jayl
March 21st, 2009 at 12:19 pm
thank you RT! I already sent you an email.
jayl, thanks for the visit.
March 31st, 2009 at 2:52 am
here’s the thing you need huge money from adsense…
1. Traffic from Search Engines
2. Targeting better keywords and better targeting keywords…
3. Best Adsense location
April 1st, 2009 at 3:27 am
Well, I definitely agree on the things you listed above. PPC blackmail scares the heck out of me. Other people, like some who I encountered in Blog Catalog will send a message to me that he “kissed” my ads and I should “kiss” his ads too. Very ridiculous.
April 1st, 2009 at 1:39 pm
technofied, thanks for dropping by. Noticed that your site is new. I’ll make a tech blog soon. hope my preferred domain would still be available.
April 1st, 2009 at 8:25 pm
Bro,
Eto yung bagong tech blog ko na hawak ng grupo ko pero ang hirap mag-blog pag may work ka. You’re right, ang hirap ding maghabol ng PPC money. Madalas magpupuyat ka talaga.
April 2nd, 2009 at 4:22 am
i already visited your techblog many weeks ago bro. lumalaki na blog network mo ah!
April 4th, 2009 at 9:08 pm
Bro,
Lumalaki pero slowly lang. Yung mga kasama ko kasi minsan tintatamad din dahil mga working peeps din sila. Ok lang naman yun dahil ako man madalang ding magsulat ngayong matindi ang thesis writing jobs ko. The good thing is may discussions at brainstorming kaming 5 every weekend. Binding time na rin with old-time friends.
April 29th, 2009 at 9:38 pm
Hi, Ceblogger.. saw your tweet regarding “not reaching your $100 goal for this month?” so this blog earns that much? wow..
Yeah, I’ve heard of that asking people to click on their ads and they’ll reciprocate. I was considering of that too, but I am too afraid to get caught and be labeled as “desperate”.. haha! They say they earn as much as $30/mo through that.
I hope I can fully understand the concept and utilize the “magic” of SEO. hope to reading more tips from here. thanks!
April 30th, 2009 at 12:47 am
fedhz, thanks for the visit! this blog alone which has an average of 100 visits per day doesn’t earn $100/month. it’s way way below that. to qualify what i’ve tweet, i have not reached my goal of reaching the $100 from all my sites since the last payout three months ago. which makes it an average of less than $30/month. or in peso, less than P50/day. hahay!
don’t follow the desperate way and don’t click on your ads. there are many legal ways to earn more from ppc, and some out there did it the quickest possible ways.
April 30th, 2009 at 9:44 pm
lol, haha! sorry I got it wrong.. how many sites do you maintain? so the $30/mo is accumulated earnings? geez. yeah, that’s a long way to go.
yeah, I hope I can learn some more legal tricks. ^^ nope don’t wanna be participating in clicking cartels.